How to Manage a Brand?

Brands have a significant impact on consumer involvement, market competition, and corporate management. A company's products are set apart from those of its rivals by a strong brand presence in the marketplace, which also fosters brand loyalty for its goods and services.


A brand that has already gained traction needs to use brand management to keep up its reputation. A consistent brand message is supported by efforts that are driven to improve brand recognition, monitor and manage brand equity, identify and accommodate new brand items, and strategically